When you’re creating a new item, you'll be asked to select a primary category and subcategory. This can sometimes be tricky, especially for products like edible bouquets or gift hampers that contain multiple items. This article will break down how product categories work on Udora.
Why Does The Category Matter?
On Udora, we've got lots of categories to help customers find what they're looking for. Each category is broken down into smaller groups. For example, if you're selling flowers, you'd choose from options like ‘Mono Bouquets’, ‘Florist's Special’, ‘Flowers in a Box’, and others.
Categories and subcategories are essential for organising products on a platform and helping customers quickly find what they're looking for. Therefore, it's crucial for sellers to choose the correct categories to ensure the perfect match between buyers and products. For example, if you sell an edible bouquet of strawberries and place it in the ‘Confectionery & Bakery’ category, this is incorrect. It should be categorised as ‘Edible bouquets’. As a result, customers won't be able to find your product and make a purchase.
Additionally, if you select the wrong category, your product may fail moderation, which means you'll have to repeat the process. This can be a significant time-waster.
Popular Categories and Subcategories of Products
Let's break down the most popular categories and subcategories of products on Udora.
Flowers
‘Flowers’ is the most popular category on Udora. This category is divided into several subcategories that include different types of bouquets.
- Mono Bouquets: Only one type of flower + greenery.
- Flowers in a Box: Floral arrangements in boxes, paper cups, or kraft bags.
- Florist’s Specials: Complex floristry, several types of flowers, bouquets on floral foam.
- By the Piece: Individual flowers without packaging, sold one at a time.
- Flowers in a Basket: Floral arrangements in baskets (which may also include sweets).
- Flowers for Interior: Live flowers without gift wrapping, for use in a vase.
- Flower Crates: Floral arrangements in crates, for example, wooden ones.
- Gift Baskets & Sets*: Assorted gifts in gift packaging. It differs from the ‘Delicious sets’ category in that it may include not only edible goods but also toys, cosmetics, jewellery, and flowers.
- Advanced Floristry: Complex floristry, floral figures, such as hearts, bears.
- Dried Flowers**: Dried flower bouquets, wreaths, compositions dried naturally.
- Wedding Bouquets: Specific wedding floristry (except for dried flower bouquets - they fall into the ‘Dried flowers’ category or the corresponding category).
- Preserved Flowers: Moss and preserved flowers
- Artificial Flowers: Compositions, wreaths, bouquets made of artificial materials.
- Soap Bouquets: Compositions of soap flowers in the form of a bouquet.
- Rose Bears: Bears made of foamiran roses (foamiran is an artificial material similar to suede).
- Stuffed Toys: Plush, knitted, and others (if the toy is handmade, it will be in the ‘Handmade & Hobby’ → ‘Handmade Toys’ category).
- Funeral Flowers: Funeral wreaths and arrangements.
Edible Bouquets
Our 'Edible Bouquets' category features a delightful array of edible arrangements, from savoury charcuterie boards to sweet chocolate bouquets. Each hamper is beautifully presented in a box, basket, or crate and can be customised to satisfy any taste.
- Fruit Bouquets: Bouquets made of fresh fruits, fruit hampers.
- Sweet Bouquets: Candy and sweet treat arrangements, including chocolate bars, biscuits, and gingerbread.
- Berry Bouquets: Chocolate-covered strawberry bouquets, gift baskets, and crates.
- Men’s Bouquets: Gourmet food hampers, charcuterie boards, and snack boxes featuring cheeses, meats, and seafood.
- Bouquets of Nuts: Nut arrangements, boxes, baskets, and crates.
- Bouquets of Chocolate Flowers: Chocolate flower arrangements and boxes.
- Bouquets of Dried Fruits: Dried fruit arrangements, boxes, baskets, and crates.
- Marshmallow Bouquets: Marshmallow arrangements.
- Vegetable Sets: arrangements, bouquets, baskets with veggies.
Delicious Sets
‘Delicious Sets’ are gift options that are both enjoyable to eat and to look at. For example, if your box contains a variety of fruits and berries but isn't presented as a bouquet in a vase or box, it would fall under this category. Subcategories include:
Confectionery & Bakery
The second most popular category on Udora is "Confectionery & Bakery." It includes handmade products and is divided into the following subcategories:
Note!
- Individual manufactured confectionery items that you purchase from a supplier rather than making yourself (e.g., 'Raffaello', chocolate, and others) should be added to the ‘More Sweets’ category (keep reading this article to learn how to to work with these items).
- Assortments containing various manufactured sweets that you also purchase ready-made, rather than creating yourself (jelly, various candies, and others), fall into the category ‘Flowers’ → subcategory ‘Gift sets’.
- In the case the set (or the majority of it) consists entirely of factory-made chocolate, then it will be in the category ‘Delicious Sets’ → subcategory ‘Chocolate’. Here's how it looks:
Balloons
In this section, you'll find all things balloons. We've broken them down into these subcategories:
Live Plants
The 'Live Plants' category encompasses potted flowers, trees, and a variety of other indoor plants. Please note that this is distinct from our 'Flowers' category, which specifically features cut flowers. Subcategories include:
Make-up & Perfume
This category includes individual men's, women's and children's decorative and skincare cosmetics, as well as perfumes. Please note that if a gift set consists of 80% cosmetics, it should be added to the ‘Beauty Boxes’ category. And if handmade soap is shaped like a bouquet, it will go into the category ‘Flowers’ → subcategory ‘Soap Bouquets’.
Tea and Coffee Shops
This category includes loose-leaf tea, coffee, tea bombs, accessories, and gift sets. Subcategories:
Decor
This section features a wide range of items ideal for creating cosiness and decorating your home, including interior items and textiles. As a result, the selection of subcategories is quite varied:
Accessories
The ‘Accessories’ category is a broad section for stylish and functional products that complement outfits and create unique accents. Sellers can showcase jewellery, bags, watches, belts, hats, scarves, umbrellas, wallets, and much more — everything that helps buyers express their individual style and add a touch of charm to everyday looks. Key subcategories include:
Handmade & Hobby
This category is for unique handcrafted items and all things related to creativity and leisure. Sellers can offer original works, crafting materials, items for art, collectables, and hobbies to inspire buyers and help them express their individuality. Subcategories:
Jewellery
In the 'Jewellery' category, sellers can list various accessories for creating stylish and eye-catching looks: earrings, rings, bracelets, pendants, chains, and other items. Here, buyers will find both delicate and original pieces, suitable for any occasion — from everyday wear to special events. Subcategories:
Paintings
This category features paintings on canvas, but there is a peculiarity in how the items are categorised — they are divided not by their intended purpose of function, but by their stylistic artistic differences.
Please note that this category exclusively contains paintings. Posters and prints are in the ‘Decor’ section → ‘Posters’ subcategory, and bas-reliefs made of plaster or dried flower panels are also in ‘Decor’ → ‘Wall Panels’. Paintings made from live or stabilised plants are found in the ‘Live Plants’ section → ‘Greenery Mats’.
Subcategories of the 'Paintings' section are as follows:
Pet Supplies
The 'Pet Supplies' category includes products for taking care of pets: food, toys, accessories, grooming items, and more. Sellers can list products here that help buyers look after their pets' health, comfort, and entertainment.
Holiday Home Prep
The 'Holiday Home Prep' category includes everything needed to create a special atmosphere for any event: decor, partyware, candles, greeting cards, packaging materials, and more. Sellers can offer products for a vibrant and memorable celebration.
Gift Cards
This section is designed for universal gifts suitable for any occasion. Sellers can offer gift cards for purchases and services, allowing buyers to gift experiences and emotions tailored to the individual.
*Please note, we do not accept gift cards for flower subscriptions (delivery of several bouquets over a period of time).
Conclusion
We have reviewed the key principles of organising categories and subcategories for products on Udora, which will help you successfully list your items and make them accessible to buyers. It is important to correctly define the category, as this improves the visibility of products, enhances user experience, and saves time for sellers by minimising the risk of rejection during moderation.
